How to make people love a cartoon opera
As a PR manager, my job was to market the world's first cartoon opera: 1/2LELUJA! Egoland the Opera, for Aarhus Sommeropera. Working on a low budget, I built awareness by telling great stories in press releases and created a social media presence, thereby ensuring great press coverage and sold out performances.
Tasks:
Coordinating the marketing campaign, writing press releases, making marketing material using InDesign (ads, postcards), managing social media (daily updates from rehearsals, behind the stage photos, video clips with composer, director, and writer), arranging an exhibition about the opera, writing and designing the concert program.
The opera program is inspired by cartoon aesthetics - from the font to layout to the image on the back which I commissioned from the cartoonist. You can see the program here (in Danish).
Tasks:
Coordinating the marketing campaign, writing press releases, making marketing material using InDesign (ads, postcards), managing social media (daily updates from rehearsals, behind the stage photos, video clips with composer, director, and writer), arranging an exhibition about the opera, writing and designing the concert program.
The opera program is inspired by cartoon aesthetics - from the font to layout to the image on the back which I commissioned from the cartoonist. You can see the program here (in Danish).
Words make ideas come true
As communications manager for Det Jyske Ensemble (a classical ensemble in Viborg, Denmark), my job was to make ideas come true. Sometimes even to make dreams come true. I did that by marketing our concerts in a way which ensured a large audience. However, I didn't stop there; to me, it was key to write concert programmes which opened the doors to classical music even for those who had never been to a classical concert before. My aim was to make the subject of classical music less foreign - whether by creating a new audience for classical music in faraway corners of Denmark or telling our listeners why that major sixth in second movement is so important to the listening experience.
My responsibilities were many as well as varied. One moment, I worked with long-term communication and audience strategy; the next I lugged chairs around. Long-term thinking as well as heavy manual labor is crucial to the music business!
Tasks:
Communication: Website, concert programmes, brochures, newsletters, press releases, flyers, Music Café (concert talks), and working with graphic designers.
Project management, daily administration, and salary administration
December 2009-March 2010: Daily manager of the ensemble
My responsibilities were many as well as varied. One moment, I worked with long-term communication and audience strategy; the next I lugged chairs around. Long-term thinking as well as heavy manual labor is crucial to the music business!
Tasks:
Communication: Website, concert programmes, brochures, newsletters, press releases, flyers, Music Café (concert talks), and working with graphic designers.
Project management, daily administration, and salary administration
December 2009-March 2010: Daily manager of the ensemble