Enthusiastic and focused communicator
From picking the right angle in a press release to giving the website just that little something extra; good communication is what I love. That goes for daily PR work, teaching corporate communication, editing, giving lectures, and writing book reviews. No matter whether the subject is corporate communication, classical music, or cartoons, I always focus on finding and telling the great stories hidden in every product.
2014- Program note writer for Aarhus Symfoniorkester, The Royal Theater and Musikkens Hus, Aalborg
Classical music is for everybody - and I love telling the great stories about classical music.
Job tasks: Programme notes and brochure texts.
July-September 2013-15 and 2017-21 PR Manager, Aarhus Sommeropera, Aarhus, Denmark
Working on a low budget, I built awareness through press releases and created a social media presence, thereby ensuring press coverage and satisfying sales numbers.
Job tasks: Coordinating the marketing campaign, writing press releases, creating marketing material using InDesign (ads, postcards), managing social media (daily updates from rehearsals, behind the stage photos, video clips with composer, director, and writer), arranging an exhibition about the opera, designing the concert programme, managing ticket sales. Have a look at the opera program from 2013 here (in Danish).
2018-20 PR/Administration, Carte Blanche
Strategic as well as daily communication for local theater Carte Blanche - a specialized theater with a wide audience.
Job tasks: Strategic communikation, PR, social media, video and audience outreach. In 2020 also responsible for administration and budgets.
2015-17 Outreach manager, Origins2017
Building an audience across the abyss between science and art.
Job tasks: Outreach management, strategic communikation, marketing, design (visual profile), website.
2013-16 Editor, Musikmagasinet
As editor of Danish Amateur Musicians Association's magazine Musikmagasinet, my job is to rethink the aim and visual identity of the magazine. Building on two key points (sharing of knowledge and creating a political representation of the amateur musicians in Denmark), I try to influence the way classical amateur musicians present and define themselves.
Job tasks: Defining the strategic as well as day-to-day aim of the magazine, boosting the quality of the visual and communicative profile, photography, interviews, and writing of articles. You can find the magazine here.
2015 Lecturer, Aarhus Universitet (academic writing/advanced composition)
Enabling bachelor students to successfully write their bachelor theses.
Job tasks: Teaching, individual guidance and feedback.
2013-15 Communications manager, Sønderjyllands Symfoniorkester (South Denmark Philharmonic)
Marketing and strategic communication are tools which I use to build a presence and awareness of the orchestra among our audience and community. I created three keywords for the orchestra: The live orchestra, the communicating orchestra and the orchestra across borders. Using those keywords, I identified and implemented a new communications profile for the SSO, aiming to strengthen the position of the orchestra locally as well as nationally (not least politically).
Job tasks: Strategic communikation, incorporating a new visual profile, marketing, design (ads, brochures, concert programmes), copywriting, new media (iPapers).
2013-14 Editor for Torquere Publishing, Round Rock, USA
Editing novels as well as short stories, I enhanced their sales potential by improving the overall quality of the books as well as guiding the author to write better marketing texts. Working for an American publisher means I have extensive knowledge of American culture as well as insight in online marketing and sales strategies.
Job tasks: Evaluation of quality and marketability of submitted manuscripts, editing manuscripts, and writing and editing marketing texts. The job required native speaker English skills.
2010- Freelance writer
As a writer for (among others) local magazine Rundt om Skive, I tell stories about people as well as businesses to give the locals new insight in their town. You can see an example here (p. 19-24). I also write concert programmes - and articles from my travels.
Job tasks: Features, travel features, portraits of people and local businesses.
2008-12 Communication and administration for Det Jyske Ensemble, Viborg
Over a period of a few years, we changed our image and thereby doubled our audience as well as attracting a new audience who had never heard classical music before. We were also frequently featured in local media - this is an example (p. 4-7).
Job tasks: Building awareness of the ensemble and creating a new audience by reaching out directly to our audience through press releases, newsletters, concert programmes, website, social media, brochures, ads, and concert introductions. Other tasks: Project management, administration, and budgeting. December 2009-March 2010: Daily manager of the ensemble.
2007- Teacher for Virksomhedsskolen, Aarhus
I turn my students into strong communicators and strengthen their awareness of the financial and organizational importance of good communication. The classes are often individually adapted and tailored to the needs of each student.
- Teaching best practice in general communication as well as corporate communication
- Teaching notes and minutes, grammar, and proofreading
- Developing new teaching materials
- Employee of the Month October 2007
2006- Book critic and travel writer for Dagbladenes Bureau, Copenhagen
Writing for a number of medium-sized Danish newspapers, my reviews are tailored to appeal to a wide audience - capturing their interest whether they are habitual readers or not.
- Communicating literature and foreign cultures to the readers of 12 Danish newspapers
2004-2008 TA, Textual Analysis (Comparative Literature as well as Rhetoric) at Aarhus Universitet
Enhancing my students' ability to express themselves professionally and adequately, I made them better equipped to meet the standards of the faculty. The courses were especially important to students with no former experience with higher education.
- Workshops in academic writing with individual feedback as well as lectures
- Writing new curriculum and academic writing teaching materials
- Coach for students with special needs
2004-2006 Shop clerk at Madison Boghandel, Aarhus
- Customer service
1996-2003 Freelance classical musician (oboe)
As a former classical musician, I'm a performer - and I like it. The classical music business also taught me to be goal-oriented, disciplined, and comfortable excelling in stressful situations - and I always meet my deadlines.
Job tasks: Oboist in amateur symphony orchestras and choir projects.
1995-2002 Postal worker, Vestjyllands Postcenter, Herning.
Job tasks: Sorting mail in different processes (manually and on the computer). Apart from that, as an employee representative, I worked with teambuilding, improvement of work environment, and communication.
2007 M.A. in Comparative Literature with a minor in Rhetoric from Aarhus Universitet
2005-06 Université Paris-Sorbonne (Paris IV), France: Littérature comparée
2004 Katholische Universität Eichstätt-Ingolstadt, Germany (DAAD scholar)
2003-04 Minor in rhetoric and communication focused on practical communication
1998-2003 Orchestra Diploma Studies at Det jyske Musikkonservatorium, Aarhus (oboist)
1996-1998 Musikalsk grundkursus (MGK), Ringkøbing Amt (preschool for the Academy of Music)
1992-1995 Herning Gymnasium (high school)
Co-editor of Passage – tidsskrift for litteratur og kritik (2001-08) (literary journal)
- Project management, editing, and proofreading
- Treasurer 2003-2005 with responsibility for accounts and salaries
- CMS (Wordpress, Weebly), design (InDesign), image editing (Lightroom, PhotoShop), video editing (Premiere Pro), Mailchimp, Word, and Excel
- Danish: Native speaker
- English: Cambridge Certificate of Proficiency in English (grade: A) (level C2 - native speaker level)
- German: Goethe Zertifikat C1 (grade: A) (the level just under native speaker level)
- French: Level C1
- Premiere Pro (37 hours, Grafiske Kurser, Vejle. February 2019
- InDesign (37 hours, Grafiske Kurser, Vejle. October 2012
- Digital photo (37 hours, Grafiske Kurser, Vejle. October 2012)
- German (85 lessons, Goethe-Institut Munich. January 2013), level C1
- French (40 lessons, Lyon Bleu. March 2013), level C1
I love travelling and visiting my friends in the capitals of Europe as well as going to the far corners of the world - taking lots of pictures on my way. I have a passion for movies and watch everything from blockbusters to strange German love stories, and I Iove reading. When I finally manage to put the books down, I like to run and have completed three half marathons. I'm 45 years old and live in a house surrounded by apple trees in Aarhus, Denmark.
Thorkild Andreasen (formerly Administrator, Carte Blanche) tlf. 61 60 28 37 (speaks English)
Erik Kamp Hansen (formerly Artistic Manager, Det Jyske Ensemble and formerly Chairman, DAM) tlf. 22 440 880
(speaks German as well as English)
David Riddell (Artistic Manager, Aarhus Sommeropera) +45 4053 7735 (speaks English)
You can read my book reviews (in Danish) at www.infomedia.dk. Look under Dagbladenes Bureau.